What’s the value of LinkedIn?
Is it worth it to have a LinkedIn account? What’s the purpose of LinkedIn? What’s the value of LinkedIn?
These are legitimate questions that I’ve asked ever since LinkedIn became the de facto social networking solution for working professionals. While many professionals, in fact, most professionals, view LinkedIn with a favorable opinion, I am certainly not one of them. In fact, I think LinkedIn is the most overrated of all the social platforms. Here’s why.
Reasons why LinkedIn is the most overrated of all the social platforms.
(1) LinkedIn is chock full of humblebraggers. You know, those people who just have to share with the world that they are “so humbled” to have been selected for a promotion or that they are “so humbled” to have been honored with a certain award. It makes me want to barf. Another definition of humblebragger is bragger. And if you really want to get into it, I think people who humblebrag on social platforms are certifiable narcissists.
(2) LinkedIn has devolved into a sales platform. While you think your newest company “connection” is interested in connecting with you to network for professional opportunities, all they’re really interested in is how they can convince you to be their next sale conversion. Truly, LinkedIn isn’t a professional networking platform as much as it’s a “let’s sell things to unsuspecting fools” platform.
(3) LinkedIn is dripping with title creep. And frankly, I don’t care if someone chooses to call themselves the Vice President of Decorations for their local church, but it certainly destroys the credibility of the social platform that’s supposed to be a little less juvenile than Instagram. Unfortunately, though, LinkedIn is just like the rest of the social platforms. It’s full of narcissists who humblebrag and aren’t quite sure what they want to do in life.
If you’re on LinkedIn, ask yourself this question: When was the last time LinkedIn blessed your professional career? Really. When has being on LinkedIn directly tied to a successful jump forward in your professional career?! If you can’t quickly come up with an answer, then I suggest you leave the platform of humblebraggers and move on.